Introducing Pocket Plans: One-Page Tools for Clearer, Smarter Communication
Introducing Pocket Plans—our new series of one-page, fillable communication tools for busy professionals. Whether you’re launching a product or leading a team, these simple planners help you clarify your message and communicate with confidence. The first one is live: Product Launch Pocket Plan.
Communication Plan vs. Communication Strategy: What’s the Difference?
What’s the difference between a communication plan and a communication strategy—and why does it matter? If you’re a small business, nonprofit, or purpose-driven brand, understanding both is key to making your message stick. In this post, we break down the difference, show you how they work together, and share why having both is essential for clarity, consistency, and connection.
Welcome to Signal & Sage: Where Strategy Meets Storytelling
At Signal & Sage, we offer expert-designed communications resources to help small businesses, nonprofits, and creatives grow with clarity and confidence. With over 20 years of industry experience, we provide templates, strategy tools, and brand messaging guides—so you can DIY your communications, skip the agency fees, and move at your own pace.